Fathima Nidha

Performance marketer in Malappuram

I’m Fathima Nidha, a performance marketer in Malappuram, Kerala, helping businesses grow through data-driven digital marketing. I specialize in Meta Ads, Google Ads, SEO, conversion tracking, campaign analysis, and continuous optimization to improve marketing performance and ROI.

I’m Fathima Nidha, a performance marketer in Malappuram with professional experience in digital marketing and performance-driven campaigns.

I specialize in Meta Ads, Google Ads, SEO, and data-driven marketing, helping businesses reach the right audience, generate quality leads, and improve. My approach is simple—understand the audience, build smarter campaigns, measure what matters, and continuously optimize for better results. conversions.

PERFORMANCE MARKETING
93%
MARKETING ANALYTICS
87%
SOCIAL MEDIA MARKETING
97%
SEO STRATEGY
85%

Proven Experience, Measurable Growth

100%

Client Satisfaction

25+

Projects Completed

2+

Years of Experience

Services

Strategies That Turn Marketing Into Growth

I use performance marketing, SEO, analytics, and conversion optimization so that businesses can attract customers, convert them, and grow, all with measurable results.

Performance Marketing

Reach the right audience, drive quality leads, and maximize ROI with targeted paid campaigns

Search Engine Optimization

Improve search visibility, attract organic traffic, and grow your website with strategic SEO.

Analytics & Tracking

Track performance, understand user behavior, and turn marketing data into actionable insights.

Conversion Optimization

Turn more visitors into leads and customers by improving your website and conversion journey.

Frequently Asked Questions

Answers to common performance marketing questions.

I focus on the right audience, clear offers, measurable campaigns, and continuous optimization to generate qualified leads and improve ROI.

I review key metrics such as CTR, CPC, CPM, conversion rate, CPA, and ROAS to identify what is working and where improvements are needed.

I first check the campaign objective, audience, creative, ad performance, landing page, tracking, and conversion data before making changes.

I learned that successful Meta Ads require the right audience, creative, offer, tracking, and continuous optimization based on campaign data.

How I Work

A simple, data-driven process—from strategy and campaign setup to tracking, analysis, and continuous optimization.

Work Experience

Practical experience across social media, performance marketing, paid advertising, and digital campaigns.

Social Media Management
2023-2026
  • Managed social media activities and campaigns
  • Planned content for different audiences
  • Supported client-focused marketing goals
Performance Marketing
2023-2026
  • Planned performance-focused campaigns
  • Focused on audience, goals, and conversions
  • Used data to improve campaign decisions
Paid Advertising
2023-2026
  • Worked with Meta Ads and Google Ads
  • Focused on targeted audience campaigns
  • Monitored campaign performance and efficiency
SEO & Digital Marketing
2023-2026
  • Worked with SEO and Digital Marketing
  • Focused on search visibility and relevant content
  • Supported broader digital marketing strategies
Analytics & Optimization
2023-2026
  • Worked with Marketing Analytics and Conversion Tracking
  • Analysed campaign performance and user actions
  • Used insights for Conversion Optimization

My Portfolio

A look at my digital marketing work, projects, and performance-focused campaigns.

View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.

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John Abres Creative Manager

View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.

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Mark Jhon Designer

View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.

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Stive Smith Manager

Stay In Touch

Have a project or opportunity in mind? Let’s connect and talk about your goals.