About Me
Performance Marketer in Malappuram
I’m Fathima Nidha, a performance marketer in Malappuram, Kerala, India, focused on building and optimizing digital marketing campaigns that are guided by data, audience intent, and business objectives. My approach combines strategic thinking with practical execution to turn marketing activity into measurable business outcomes.
I have professional experience in digital marketing and performance-focused campaigns, with a background in social media marketing and campaign management. Through my experience as a social media manager in a digital marketing agency, I have worked with multiple clients, managed social media activities, and gained practical experience in audience targeting, content, campaign planning, and paid advertising.
Performance Marketing & Digital Marketing Skills
My current focus is performance marketing, with experience across Meta Ads, Google Ads, SEO, marketing analytics, conversion tracking, and conversion optimization. I use these areas together to understand how campaigns perform, identify opportunities for improvement, and make informed decisions based on data rather than relying only on clicks, impressions, or other vanity metrics.
If you’re looking for a digital marketer in Malappuram who approaches marketing with a performance-focused mindset, let’s connect. I’m open to working with businesses, brands, and teams where I can contribute through strategic thinking, data-driven marketing, and continuous campaign optimization.
My Data-Driven Performance Marketing Approach
My marketing process starts with understanding the audience and business objective, followed by developing the right strategy and offer, launching campaigns, implementing conversion tracking, analyzing performance data, and continuously optimizing campaigns for efficiency and better ROI. As a performance marketer in Kerala, I aim to approach every campaign with a clear understanding of what success should look like and how marketing efforts can contribute to it.
View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.
View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.
View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.
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